Matouš Vinš: creator • marketer • strategist • traveler • photographer

When it pays off to call me — and what we'll actually do

You leave with a clear head and a decision, not another list of open questions and endless to-dos.

Most companies don't need a new agency, a new website, or "better content" — they need someone to ask the right questions.

Problem

How I help

"Something isn't working, and I can't tell what."

Campaigns are running, spend is climbing, but the numbers don't add up. You can't quite reach your customers, you can't hit your goals. The competition runs like clockwork while you barely scrape above zero.

01 Strategy

Marketing consulting

We go back to first principles: who are you doing this for, why should they buy from you. You'll get clarity on where to invest time and money next — and where to stop. Often you'll find you don't need "better videos" or "a new website" at all. You leave with concrete next steps and recommendations on who can help execute them.

You want to understand your customers

Analytics won't tell you why people buy (or don't). Or what motivates them to buy from you — or from the competition. Sometimes small changes can move your business where it needs to go, without big investments.

02 Research

Deep customer interviews

I design and run interviews that surface real motivations, language, and objections. You get input you can use for copy, campaigns, and product — not another PDF that ends up forgotten in Drive.

You've lost direction

The team works, people grind, but there's no shared direction. Meetings end without decisions, priorities are fuzzy.

03 Facilitation

Company workshops & offsites

I facilitate strategic and creative workshops with a clear output. Not a calendar entry — a decision you can act on the next day.

AI is stressing you out instead of helping

The hype is huge, but the results disappoint. AI promises savings — in practice it eats your time and adds to the chaos.

04 AI

AI & vibecoding

Exactly where AI saves your business hours every week — and where it's just an expensive toy. Concrete examples you can take and use. Custom prototypes and tools built in an afternoon.

You need a second pair of eyes

A sparring partner outside your team and agency. Someone who asks the uncomfortable questions with respect — and who has no conflict of interest.

05 Sparring

Business advisory

We spend a few hours in deep conversation and thinking. I ask, I listen. You'll figure out a lot on your own. For the rest I'll nudge and steer. I see the whole picture — and give you back the perspective.

Get in touch ↗︎

Practice, experience, wins & fuckups

Travel Bible

A travel project born from the desire to get as many Czechs out into the world as possible. Books, podcast, two festivals, a community — and ten years in, we still love it.

travelbible.cz ↗︎

CMO · naBOSo

For five years I led marketing for the brand that set the bar for barefoot footwear in the Czech Republic. I built the team, the brand, brand campaigns, performance systems, and the newsletter. When the endless-discount carousel overran the strategy, I left.

11 years of Meta Ads

A decade of performance campaigns — I've lived through every shift on the platform, from the very beginnings of social-network advertising in Czechia to sales campaigns running million-crown budgets.

My own projects

X-Challenge, Love of Raw, LeapMakers and other smaller entrepreneurial adventures alongside the main roles. Each project a school in itself — positioning, product, community, pricing, persistence.

Four books published

Travel Bible · Travel Tips · Travel Jobs · 7 Habits of Longevity. Guides and more personal titles — what links them is an effort to explain complex things simply.

Lecturer at CTU & Charles University

I teach students and the public how to think like an entrepreneur. Product, vision, positioning, customer research, the art of deciding — practical courses with concrete experience.

Articles in Czech media

ČD pro Vás · Hospodářské noviny · Aktuálně.cz · Lidé a Země · Koktejl · Žlutý. Travelogues, op-eds, reportage, interviews.

What people I've worked with say about me.

Hana ŠpundováA multipotentialite who pairs creativity with pragmatism. Quickly analyses complex problems and finds practical solutions. An empathetic teammate you want on your team.

Vitalvibe

Vít Libovický"Get Matouš on every team!" Gets to the point, combines pragmatism with warmth. Not afraid to experiment — and at the same time he knows what a project needs to make economic sense.

Zjednoduš To

Pavla TrávníčkováAn amazing boss and teammate anyone would want. A broad grasp of leadership, marketing, travel, and wellbeing. When you work with him, results don't keep you waiting.

Travel Bible

Alena BartošováMatouš motivated me to go freelance — I'm grateful every day. Creative, innovative, expert in many areas. I'd count on him 100 %.

Travel Bible

Adam ŠtruncA passionate entrepreneur who delivers real value through everything he does. A sense for systematics and simplicity. Inspiration and support in one.

Podnikání z lavice

I share stories — through photos, travel and writing

From the road

More photos ↗︎

Notes from the road

Posts are in Czech for now — translations on the way.

№ 01

Vietnam — organised chaos in Hanoi.Motorbikes, honking, smells, food. Grandmas pushing carts of flowers and old men with bamboo pipes — the most photogenic streets in the world?

Vietnam

№ 02

A month in tropical paradise.I knew I didn't want to spend winters in Czechia. Thirty days in Sri Lanka was the first swallow of nomad adventures.

Sri Lanka

№ 03

Iran — a short trip to the wonders of old Persia.Cheap flights, a party of eight, and a country that took our breath away. People invite you home for tea before you've even gotten your bearings.

Iran

№ 04

Laos — deep into the heart of the country.Away from the Luang Prabang crowds, further north. A slow journey far from civilization — and all the cleaner for it.

Laos

I'm an introvert who brings a unique perspective

I don't talk when I have nothing interesting to say. But inside my head, all the parts of my curious, observing, creative, and playful self are talking constantly.

That's why I can bring a perspective to your business you wouldn't get elsewhere.

A lot of things I love:

Making things Watching human stories Making music Traveling & nomading Walking in the mountains Photography Writing Speaking Running school workshops Drinking great coffee Adventures with my kids Chopping wood Cooking Picking raspberries & wild strawberries

I ask the questions that earn you more

When it pays off to call me — and what we'll actually do

"Something isn't working, and I can't tell what."

Marketing consulting

You want to understand your customers

Deep customer interviews

You've lost direction

Company workshops & offsites

AI is stressing you out instead of helping

AI & vibecoding

You need a second pair of eyes

Business advisory

Practice, experience, wins & fuckups

What people I've worked with say about me.

I share stories — through photos, travel and writing

Notes from the road

I play in the band Hyjé. Best of all live.

I'm an introvert who brings a unique perspective

Shall we talk?